The Autobidder Flow
This guide outlines the customer journey when using Autobidder in your business. More than just a pricing tool, Autobidder is an integral part of a system designed to streamline customer interactions and increase conversions. Understanding this flow will help you optimize your website, marketing, and follow-up processes.
1. Driving Website Traffic
Sources of Traffic
To get customers into your Autobidder system, you need to drive traffic to your website. There are two primary methods:
- Organic SEO (Search Engine Optimization)
- Paid Ads (Google Ads, Facebook Ads)
SEO Strategy with Autobidder
- Build at least 50 location-based pages optimized for SEO.
- Create service and price-related pages with titles like “Gutter Cleaning Price Calculator.”
- Ensure the Autobidder tool is prominently placed on the homepage and service pages to capture interest.
SEO & Paid Ads Synergy
Paid ads can
boost SEO results by increasing engagement and website visits, which signals relevance to search engines.
2. User Interaction with Autobidder
Once visitors land on your website, Autobidder takes over to engage them and capture leads.
Tracking & Remarketing Setup
- Google Tag & Facebook Pixel: Track users who interact with Autobidder.
- Use remarketing campaigns for users who start but don’t complete the bidding process.
3. User Path After Getting a Price
After receiving a price estimate, users take one of two paths:
A. User Accepts the Bid (Ideal Scenario)
- Job Confirmation & Next Steps
- Autobidder sends the bid data to your CRM system (e.g., Jobber, Housecall Pro, Market, or others via Zapier).
- Customer receives confirmation and next steps via email/SMS.
- CRM handles scheduling, invoicing, and automated reminders.
B. User Does Not Accept the Bid (Common Scenario)
- Why Didn’t They Book?
- Price too high
- Just curious about the price
- Uncertainty about accuracy or process
- Follow-Up Sequence (to convert hesitant leads)
- Email & SMS Automation (Drip campaigns to keep engagement)
- Postcard Automation (Optional but effective)
- Manual Follow-Ups (Call potential customers directly)
- Remarketing Campaigns (Show Facebook/Google Ads offering incentives like a discount for booking within a timeframe)
4. Re-Engagement Strategies
Even after follow-ups, some users won’t convert. However, you can still re-engage them:
- Email Sequences: Keep leads engaged with periodic reminders and offers.
- Retargeting Ads: Use Facebook/Google campaigns for users who visited but didn’t book.
- Seasonal Promotions: Offer discounts during peak seasons to re-engage previous leads.
5. Integrating Autobidder with Other Tools
To optimize Autobidder’s effectiveness, integrate it with:
- CRM Systems: Jobber, Housecall Pro, Market, etc.
- Zapier: To connect Autobidder with various apps.
- Go High Level / MailChimp: For email marketing automation.
- Twilio: For SMS automation.
Conclusion
Understanding and optimizing the Autobidder customer flow will significantly improve conversions and efficiency in your business. Whether through SEO, ads, follow-ups, or automation, every step is designed to move customers closer to booking your services.
By refining each part of this process, you can maximize the value of Autobidder and create a seamless experience for your customers.
Start implementing these strategies today to enhance your business success with Autobidder!
