How to Build a Holiday Light Installation Calculator and Landing Page with Autobidder

Holiday lighting season is one of the most profitable times of the year for exterior service companies. Whether you already offer pressure washing or exterior cleaning, adding a holiday light installation service can bring in significant extra revenue — especially when you make it easy for customers to get a quote instantly.

In this tutorial, I’ll walk you through how to:

1. Set up a Holiday Light Installation calculator inside Autobidder,
2. Integrate it into your website,
3. Customize the design to match your brand, and
4. Add additional related services like commercial lighting or permanent installations.

Let’s dive in.

Step 1: Building the Holiday Light Installation Calculator

Inside Autobidder, start by creating a new formula for Holiday Light Installation.
This calculator will let your customers measure their home or building, select the type of lighting, and receive an instant ballpark estimate — all without you having to manually quote each job.

Core Questions to Include

• Linear feet of lights — Customers can use the built-in Measure Map tool to trace rooflines or sections of their property.
• Lighting style — Offer options like C9, C7, or Icicle lights.
• Ridge line installation — Add an extra percentage for safety and complexity (e.g., +15%).
• Decorative add-ons — Peaks, dormers, pillars, wreaths, trees, or bushes.

Each of these questions helps the system generate a realistic price estimate.

For example, you might set:

• C9 lights at $4.20 per foot
• C7 lights at $3.90 per foot
• Icicle lights at $3.50 per foot

Once you’ve added these variables, save your formula and test it using a sample property. Adjust pricing until the output matches your real-world rates.

Step 2: Adjusting Pricing and Logic

The calculator uses conditional logic to make results more accurate.
You can increase prices based on:

• Roof height or difficulty,
• The number of peaks and dormers,
• Added decorative features, or
• The inclusion of take-down services after the holidays.

Remember, the goal is not to give an exact price — it’s to give customers an instant estimate that encourages them to request a final quote.

A good rule of thumb: aim for the estimate to be within 10–15% of your real job cost.

Step 3: Adding the Calculator to Your Website

Once the calculator is ready, it’s time to embed it into a landing page.

1. Go to Custom Forms in Autobidder.
2. Click Configure, then copy the embed code.
3. In your website builder (for example, Duda or another platform), add an HTML widget and paste the code.
4. Update the dimensions so it fills the container nicely — set both width and height to 100%.

You can place this form directly on your Holiday Light Installation page, or — for a cleaner mobile experience — use a popup form triggered by a “Get Instant Bid” button.

Step 4: Creating a Holiday Light Landing Page

To maximize conversions, design a landing page that matches the festive theme and keeps visitors engaged.

Page Structure

• Header: “Holiday Light Installation in [Your City]”
• Hero Section: Festive background, headline, and call-to-action button (“Get Your Instant Quote”).
• Embedded Calculator: Placed front and center.
• Service Options: Residential, Commercial, and Permanent Lighting.
• Before/After Gallery: Photos of past jobs or AI-generated visuals.
• Contact Info: Phone, email, and booking links.

Even if holiday lighting isn’t your main service, this page can attract seasonal leads while keeping your brand consistent.

Step 5: Expanding Your Lighting Services

Once the residential calculator is set up, consider branching into Commercial Holiday Lighting.

Create a separate formula for businesses, using variables such as:

• Total linear feet of lights,
• Building height,
• Type of lighting,
• Extras: bushes, trees, walkways, or rooftop outlines.

You can adjust pricing tiers accordingly — for example:

• Standard C7 lights: $4.50/ft
• C9 lights: $5.10/ft
• Icicle lights: $4.55/ft

Include optional add-ons like trees ($165 each) or bushes ($103 each) to upsell services automatically.

Step 6: Testing and Fine-Tuning

After building your forms and landing pages:

1. Run several test quotes using random addresses to confirm the math is correct.
2. Check layout and usability on both desktop and mobile.
3. Tweak your pricing formula or display settings as needed.

Autobidder also lets you hide discounts or modify tax settings if you prefer a simplified presentation.

Step 7: Support and Next Steps

Once your setup is live:

• Test real customer submissions to ensure leads are delivered correctly.
• Use Autobidder’s built-in support system if you need help editing your formula or embedding your form.
• Add permanent, party, or outdoor event lighting calculators later to capture more niche leads.