Setting Up Discounts
The Hidden Psychology Behind Discounts (and How to Set Them Up in Autobidder)
Most business owners think discounts are about lowering prices, but when used strategically, they can actually increase revenue.
Well-timed discounts can double your booking rate because they make customers feel like they’re winning a deal instead of just buying a service.
In this tutorial, we’ll walk through how to create discounts inside Autobidder and why they’re so powerful when used correctly.
Why Discounts Work So Well
When a homeowner visits your site and sees an instant quote, they’re already interested. Adding a personalized discount—such as “Military” or “Neighborhood”—gives them one more reason to say yes.
Here’s what happens psychologically:
- Justification: The discount gives customers a reason to act now.
- Trust: It makes your business feel more human by rewarding loyalty and community.
- Urgency: Small incentives like bundle discounts motivate customers to add more services while booking.
You’re not simply giving away profit—you’re creating an emotional reason to buy.
How to Set Up Discounts in Autobidder
Setting up discounts is simple. Inside your Logic Page, scroll about three-quarters of the way down until you see the Bundle Pricing section.
Here’s how it works:
- Bundle Discount: Set a minimum number of services. If a customer selects that many or more, they automatically receive a total discount—usually between 5% and 15%.
- Customer Discounts: Add special discounts like Military, Elderly, or Neighborhood. These help customers feel recognized and rewarded.
- Discount Stacking (Optional): Turn this on if you want multiple discounts to apply together. For example, a military customer who also books with a neighbor could combine both savings.
You can test this instantly by adding services in your call screen and seeing how the discounts update in real time.
Real-World Example
Let’s say a homeowner books:
- House Washing
- Gutter Cleaning
- Pool Enclosure Cleaning
Your bundle discount of 5 percent activates, taking $34 off.
If they qualify for a military or senior discount, that adds another 10 to 15 percent.
And if they book alongside a neighbor, both customers save and you fill two jobs on one route.
Everyone feels like they’re getting a deal, and you increase your total revenue per day.
The Takeaway
Discounts aren’t about giving things away—they’re about making your offers more attractive.
Autobidder makes it easy to create, customize, and even stack discounts that drive customer action.
By giving customers a reason to act immediately, you reduce hesitation, increase bookings, and turn your website into a sales engine.
